How to Use loss leader in a Sentence

loss leader

noun
  • That wholesaler has become famous for its hot dogs, which serve as a loss leader.
    — Jeff Fedotin, Forbes, 23 Sep. 2024
  • The other change is a move away from using the poinsettia as a loss leader.
    — Adrian Higgins, Houston Chronicle, 15 Dec. 2017
  • The notion that television news is, or ever was, a loss leader is a myth.
    — Louis Menand, The New Yorker, 30 Jan. 2023
  • The location in the store of the loss leader item is critical.
    — Washington Post, 5 Jan. 2021
  • The theatrical window serves as a loss leader.
    — Joseph M. Singer, Deadline, 6 Feb. 2026
  • Some of them are a lot cheaper than that, and one, the loss leader from Fidelity, is free of fees.
    — William Baldwin, Forbes, 29 Oct. 2021
  • The theatrical business has always been a loss leader.
    — Melanie Goodfellow, Deadline, 14 Feb. 2026
  • And what was once a loss leader that was easily made up with food prices could become a liability.
    — Chris Morris, Fortune, 3 Feb. 2022
  • The nation’s sack and tackle for loss leader heading into the game, Rashed was shutout for the first time this season.
    — oregonlive, 24 Nov. 2019
  • Premium ads; more affordable (but smaller) ads; loss leader ads that are cheap (and smaller still).
    — Jon Younger, Forbes, 23 Sep. 2021
  • To grow his nascent web business in the 1990s, Bezos needed a loss leader.
    — Christopher Borrelli, chicagotribune.com, 17 Mar. 2022
  • However, the company may be calculating that the deal acts as a loss leader.
    — Joel Mathis, theweek, 2 July 2024
  • Election polling serves as a loss leader for these firms, a way for the polling organization to get some publicity.
    — Andrew Gelman, Wired, 5 Nov. 2020
  • Focus on advertising the one thing everybody needs to win as a loss leader strategy.
    — Yec, Forbes, 13 Apr. 2022
  • Essentially, music is being treated as a loss leader across the board, by all these companies.
    — The Politics Of Everything, The New Republic, 27 May 2021
  • For YouTube, experts expect the Sunday Ticket will act as a loss leader.
    — Rachyl Jones, Fortune, 31 Aug. 2023
  • It may also be considered a kind of loss leader for streaming (a way to advertise a film for home viewing, and the box-office tally be damned).
    — Owen Gleiberman, Variety, 21 Nov. 2021
  • There’s one other point to the Chromebook Pixel—that’s as a loss leader to draw people into a Google store.
    — IEEE Spectrum, 22 Feb. 2013
  • For Apple, its movies and TV business is a loss leader, and the same rules don’t apply as for other streamers.
    — Brian Welk, IndieWire, 16 Oct. 2025
  • Siri can at least be a loss leader for iPhone sales, but Apple is also hunting around for more continual revenue from ads.
    — Ron Amadeo, Ars Technica, 21 Nov. 2022
  • And several distribs acknowledge that theatrical is often just a loss leader.
    — Gregg Goldstein, Variety, 10 Nov. 2025
  • Not the special nemesis that Amazon and Apple, for which video is a loss leader, pose to old-line Hollywood.
    — WSJ, 22 Nov. 2022
  • But Lowe and company see movie tickets as a loss leader to round up consumers—particularly young consumers.
    — Kyle Stock, Bloomberg.com, 16 May 2018
  • Food-store samples Call them loss leaders, bonus enticements or face-to-face marketing of a product, but don't look for free samples in grocery stores.
    — Marc Bona, cleveland, 26 Apr. 2020
  • Supermarkets offer loss leader discounts that have made sparkling wine a British institution as well as a French one.
    — Washington Post, 15 Dec. 2017
  • While not charging sellers may seem like a loss leader strategy while the platform scales up, charging users looking to unload golf gear is not on the company’s revenue roadmap.
    — Mike Dojc, Forbes, 31 Jan. 2022
  • To keep that low price—the store’s signature loss leader—Costco has begun to work outside the four-way oligopoly of big chicken companies.
    — Boyce Upholt, The New Republic, 19 Sep. 2022
  • But the site itself is something of a loss leader for Stake, the online casino backed by the same ownership and frequently promoted on Kick.
    — Kellen Browning, New York Times, 2 Dec. 2023
  • Additionally retailers often use turkeys as a loss leader this time of year to get consumers into their stores to buy the rest of the meal, discounting or even giving them away for free.
    — Matt Hubbard, Baltimore Sun, 27 Nov. 2024
  • Along with the drivers and cars being literal billboards for a range of brands, F1 is often a loss leader for car manufacturers that want to wow elite customers.
    — Diane Brady, Fortune, 25 Nov. 2024

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'loss leader.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

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